McKesson Medical
McKesson Medical-Surgical Primary Care Division was searching for a platform to reach their customer base to make them aware of new products and services.
So Market This, LLC is partnering with McKesson Medical-Surgical to publish McKesson Primary Choice, an informative newsletter for the physician marketplace.
Published four times a year, Primary Choice targets clinicians and administrators in physician practices and surgery centers. This newsletter is hand-delivered by McKesson’s sales force to 36,000 physician customers around the country. In addition, it is a valuable leave-behind tool and resource promoting McKesson Medical-Surgical and its supplier partners.
Among the features of Primary Choice are timely articles for the primary
care audience in a full-color format, a readership of 82,000 and quarterly
publication. The benefits make Primary Choice a smart tool for reaching
key buyers in physician practices. Primary Choice will reach McKesson’s
active customers and other practice personnel as well as McKesson’s
Account Managers. It supplements ongoing supplier programs and will
be a great tool for launching new products and promotions.
Partial Client List
International Speedway Corporation (NASCAR)
Anthem Motorsports
Allen, Allen, Allen & Allen
McKesson Medical-Surgical
Bayer Healthcare/Diagnostics
Genworth Financial
New Directions Mortgage
Hubard, Samuels and Lewane
Carreras Jewelers
Technology Assurance Group
ActiveNation
Natioanl Kidney Foundation of the Virginias
National Small Business Development Center
Greater Richmond Chamber of Commerce
Henrico Business Council
American Marketing Association
Virginia Governmental Employees Association
Virginia State Police Association
AdvantusStrategies
Greater Richmond Chamber of Commerce
Retail Merchants Association of Greater Richmnond
Richmond Ad Club